POW’s Purpose
Protect Our Winters (POW) turns outdoor passion into climate action. We unite millions of athletes, brands, and outdoor enthusiasts into the bipartisan voting bloc known as the Outdoor State™ to push for clean air, water, and a healthy planet. From helping pass the largest climate bill in U.S. history to defending public lands, we drive political will and highlight the science and economic upside of climate progress.
POW’s Advocacy Strategy
None of the work POW does is possible without the help of the Outdoor State™, the 181 million people who love the outdoors. Here’s how we can make an impact together.
Protect What We Love
by blocking fossil fuel expansion on public lands from Alaska’s Arctic to Utah, and political attacks on science, and polluter regulations.
Build What We Need
by advancing 500MW of clean power (enough to power a small city!) by the end of 2026, and 1 gigawatt by 2028 through community-level project advocacy in Montana, Nevada, Colorado, and more.
Shift Who Decides
by educating the Outdoor State and making climate a defining issue for this influential voting bloc. For the 2026 Midterms, our goal is to reach 45 million voters and encourage them to get to the polls this November.
Connect With Our Alliance
Our not-so-secret sauce? Meet the POW Alliance! A community of athletes, scientists, artists and brands. This dream team connects POW to the Outdoor State™, igniting a global movement where passion meets advocacy.
Building POWer
We start with what we love—getting outside together. As we connect, we learn about climate and take action on state and local projects. This builds numbers and results to organize for power. This power influences policymakers to do more on climate. If you’re with us, the Outdoor State rides at dawn.
